Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sports betting and lottery operators. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across platform, trading and marketing.
Our range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.
Headquartered in London and with offices in Tallinn, Sofia and Melbourne, Betgenius prides itself on being a trusted partner to the sports betting sector.
Betgenius is part of the Genius Sports Group.