Pitch - Celebrating Innovation

Sports Betting USA

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Pitch @ Sports Betting USA

To celebrate innovation, despite the adverse business conditions, we hosted the Pitch competition, sponsored by Vegas Kings, alongside the Sports Betting USA digital conference, with the top three presenting on 12 November, day one of Sports Betting USA.

The winning start-up received the option to get free exposure at ICE North America 2021 via a stand and/or digital sponsorship, free logo or homepage design by Vegas Kings, valued at $2,200.00 - $2,800.00, plus the accolade and exposure that comes with the win.



Huge congratulations to Fanalyze, this year's Pitch winner.

Read an interview with Fanalyze founder, Juan Juan here.


Thank you to every start-up who entered

The top three start-ups were...

Armchair Quarterback, Fanalyze and Play Globally 

 See Pitch Longlist

Everything you need to know about PITCH


Here are the competition timelines:

  • October 2: submission deadline to fill out the application form and send with 2-minute video to pitchice@clariongaming.com
  • October 19: following a review process, 10 start-ups are longlisted and their videos posted on the Sports Betting USA website for voting
  • October 20 – October 29: Business leaders from around the world vote for the top 3 start-ups
  • November 12: top 3 start-ups pitch during the live event, part of the Sports Betting USA, in front of the live audience and a group of investors


Pitch, sponsored by Vegas Kings, and its predecessor GiGse/ICE NA LaunchPad boasts a successful list of alumni, such as BlueBat Games (acquired by GreenTube), NumberFire (acquired by DraftKings) and LineLibrary/Vigtory (2019 winner whose win was followed by investment a major VC).



In establishing the rules for applications for Pitch, we ‘borrowed’ what we thought were the best ideas from a few tech associations and incubators.

For starters, it's ok to break the rules. That's what entrepreneurship is about. Just so long as you don't break more than two of them.  

1. More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as commercial team member to show the company is built on solid technology. 

2. ‘Early Stage’ only. We are looking for early stage companies.  Ideally, we are looking at those at prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 

3. Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken!).

4. Pitch is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).

5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.

6. Scalable Solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 

7. English Speaking. While we are looking for solutions and businesses that span the globe, Pitch is an English speaking event, hence English proficiency is required.  

8. Pitch Video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken)

Any questions?

For more information, please contact Ewa Bakun, Director of Industry Insight and Engagement, at ewa.bakun@clariongaming.com.

We’re looking forward to your submissions and good luck!

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