Sports Betting USA

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Are you a sports betting start-up seeking exposure and investment?

The global COVID-19 pandemic has gotten in the way of our plans for Pitch ICE North America (although we wrote about the start-ups that had applied here), but business, in particular in the world of US sports betting, returns to normal and so does VC investment activity.

To celebrate innovation, despite the adverse business conditions, we’ll be hosting the Pitch competition, alongside the Sports Betting USA digital conference, with winners invited to present on the days of the event, on 9-11 November.

Are you a sports betting start-up seeking exposure and investment? Apply today by filling out this submission form and sending it back, together with a 2-minute video, to pitchice@clariongaming.com.


Download the form here

The winning start-up receives the option to get free exposure at ICE North America 2021 via a stand and/or digital sponsorship, plus the accolade and exposure that comes with the win.

Deadline for video submission and application is October 2, 2020. Shortlist of top 10 for public voting will be made by October 19. Please note that by submitting your video, you agree for it to be used for marketing purposes and for it to be made available for public voting.

Everything you need to know about PITCH


Here are the competition timelines:

  • October 2: submission deadline to fill out the application form and send with 2-minute video to pitchice@clariongaming.com
  • October 26: following a review process, 10 start-ups are shortlisted and their videos posted on the Sports Betting USA website.
  • October 26 – November 2: Business leaders from around the world vote for the top 3 start-ups
  • November 10: top 3 start-ups pitch during the live event, part of the Sports Betting USA, in front of the live audience and a group of investors


Pitch  and its predecessor GiGse/ICE NA LaunchPad boasts a successful list of alumni, such as BlueBat Games (acquired by GreenTube), NumberFire (acquired by DraftKings) and LineLibrary/Vigtory (2019 winner whose win was followed by investment a major VC) – don’t miss out on this unique chance to debut your company to potential investors or strategic partners.

To apply, make sure you comply with the submission criteria and submit your application together with a 2-minute pitch video to pitchice@clariongaming.com.


In establishing the rules for applications for Pitch, we ‘borrowed’ what we thought were the best ideas from a few tech associations and incubators.

For starters, it's ok to break the rules. That's what entrepreneurship is about. Just so long as you don't break more than two of them.  

1. More than just a concept. We are looking for companies that are beyond just the ‘concept phase’. There must be a demonstrable product and we will heavily favour those able to bring a technical as well as commercial team member to show the company is built on solid technology. 

2. ‘Early Stage’ only. We are looking for early stage companies.  Ideally, we are looking at those at prototype stage or who’ve launched in the last few months, and so haven’t gained significant media/investment attention and also are not at the idea concept! Publicly traded or large, well-known private companies are not eligible (this rule cannot be broken!). 

3. Ready to deploy capital. It is preferable but not required that the company or project must not have raised a large amount of money from institutional investors (small amounts from friends, family and mentors are ok, but the key word is 'small'). Also, this is not a forum for established companies seeking later stage capital or strategic exits (this rule cannot be broken!).

4. Pitch is for new companies and entrepreneurs to gain attention and investment; it is not for established companies to launch new products or even divisions (this rule cannot be broken!).

5. Totally committed. The fewer existing commitments you have, and the more you can do to prove you are determined to execute the better.

6. Scalable Solution. We are looking for entrepreneurs with a unique perspective that are looking to take a scalable business solution to the next level. 

7. English Speaking. While we are looking for solutions and businesses that span the globe, Pitch is an English speaking event, hence English proficiency is required.  

8. Pitch Video to be prepared so we can promote your pitch prior to the event (this rule cannot be broken)

Any questions?

For more information, please contact Ewa Bakun, Director of Industry Insight and Engagement, at ewa.bakun@clariongaming.com.

We’re looking forward to your submissions and good luck!

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