Adam Greenblatt

Director, Corporate Development and Strategy, GVC Holdings PLC

Working At

GVC Holdings PLC


Adam joined GVC in March 2018 following GVC's acquisition of Labrokes Coral. By July 2018 Adam had led the formation of the strategic and exclusive US sports betting and iGaming joint venture with MGM Resorts International. Adam joined Ladbrokes in 2010 and led defining transactions for the group, including the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016. Having begun his career as a Chartered Accountant in the UK with Arthur Anderson, Adam then moved into mergers and acquisitions at international investment bank, Rothschild. At Rothschild, Adam focussed on the leisure sector and was instrumental in establishing the betting and gaming franchise. Adam left Rothschild as Director of European Investment Banking in 2008 to effect the successful turnaround of a private manufacturing business. Adam then joined a digital recruitment business as Managing Director for the UK and Northern Europe, before joining Ladbrokes. Adam studied Business Science at the University of Cape Town.
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