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Headline media deals: converting viewers to customers

November 13, 2020
Sports and media

Major sports betting operators across the US are, or already have, made eye catching deals with some of the biggest names in television as customer acquisition continues to be the main priority. This session will bring together operators and broadcasters to share their experience of what these deals actually look like and how passive viewers can be successfully transitioned to sports bettors.

Speakers
Benjie Levy, President and COO - TheScore
Chris Pirrone, General Manager - USA TODAY Sports Media Group