Sports Betting USA Conference

Sports Betting USA

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Navigating the unique gambling sponsorship challenges - how can teams and leagues make the most out of partnerships with sports betting operators?

November 13, 2020
Sports and media

Sports betting partnerships now exist across all the major leagues offering the sports world a new revenue stream whilst giving sports books the opportunity to tap into fan bases. However, as a sponsorship category, sports betting provides unique challenges when compared with the likes of soft drinks and sportswear. This panel will bring leaders from the teams that have already made headline deals in the space to share their insight on how they navigated these unique challenges including understanding the regulatory landscape, getting the correct levels of exposure and factoring potentially fanless stadiums into agreements.

Rob MacPherson, Director, Partnership Sales & Corporate Marketing - The Phillies
Brian Glynn, Director, Corporate Partnership Sales - The New York Mets
Jason Sondag, Vice President, Strategy and Development - Chicago Cubs 
Adam Davis, Chief Commercial Officer - Harris Blitzer Sports & Entertainment